This study provides some baseline results in terms of the opportunity for use of SMS by rural midwives to effectively record rural pregnancy rates.

mFHAST Implications: Evaluation metrics that may be applicable to further mFHAST use cases and studies include SMS transmission success rates, accuracy of reports, predictors of successful transmission and user satisfaction. 

Background posted in PubMed: "Pregnancy and the postpartum period provide windows of opportunity to impact perinatal and lifelong preventive health behavior for women and their families, but these opportunities are often missed. Understanding racial/ethnic differences in information and communication technology (ICT) use could inform technology-based interventions in diverse populations."

mFHAST Implications: Cultural differences in use of SMS for pregnancy-related communications

From the PubMed article abstract: "Postpartum depression (PPD) is the most common medical problem among new mothers that can have a negative impact on infant health. Traditional treatments are often difficult for low-income mothers to complete, particularly given the numerous barriers families face."

mFHAST Implications: Methods for decreasing postpartum depression through use of SMS messages

From the article abstract: "Trivalent influenza vaccine (TIV) has been recommended for pregnant women in Australia for more than a decade and funded since 2009, yet vaccination coverage remains low. Misperceptions of the safety of TIV in pregnancy have been identified as a major contributor to low vaccination rates. Ongoing safety monitoring with dissemination of results could help improve antenatal influenza vaccine uptake."

mFHAST Implications: Opportunity for use of SMS for pregnancy related vaccination adverse event reporting

From the article objectives:

To determine the difference in delivery success of health messages delivered through pushed SMS, pushed voice messages sent to personal phones, and voice messages retrieved from a community phone (“retrieved voice messaging”), as well as the difference in quality of the user experience.